How to Invest in the Chocolate Business Companies and Stocks - Investing in Free Radicals

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By billyaustindillon

Investing in the Chocolate Business

There are free radicals destroying your health and your wealth. Investing in the chocolate business is a novel way to take charge of both free radicals. In these days of European debt crisis and 1000 point Dow Jones falls investing can be a perilous business. You have decisions to make about whether you should invest in mutual funds in a global financial crisis. Should you hide you money under a bed rather than put it in a bank with their trillion dollar plus losses? It is important to stay calm and not get caught up in the Pygmalion effect of fear about the latest conspiracy theory that impacts your very well being. 

Lets combine some investing that may put a smile on your face. If you love chocolates can you combine that passion with investing? The health benefits from chocolate flavanols have become more accepted and as such chocolate manufacturers are looking to cash in. Researchers say cocoa rich dark chocolate tastes good, helps blood pressure, reduce free radicals, stalls aging and protects from strokes. Some may reason you love the product; it’s good for you so if the stock price falls I guess two out of three isn’t bad. There may be worthwhile companies in the chocolate business to keep an eye on for opportunities if the stock becomes attractive enough. Free radicals, investing in the chocolate business. Just remember you can’t chew on the stock certificate. 

Investing in the Chocolate Business
Investing in the Chocolate Business

Chocolate Company Business Risks

If you are looking to invest in the chocolate business it is important to understand the pressures on a chocolate company’s business.

  1. Volume growth will be affected by continuing weakness in the economies of Western Europe and North America and the global financial crisis improves for the better.
  2. Chocolate companies’ gross margin’s will be affected by higher cocoa pricing. Cocoa prices pulled back in the first quarter of 2010. The ICE futures contract for cocoa, CCc1 hit a 30-year high of 3,510 dollars a tonne during December 2009. We have traded back below 3,000 dollars since.
  3. Currently we are seeing lower prices for cocoa butter which would the help balance here. This relationship is called the combined cocoa ratio. This ratio is the combined sales price for cocoa butter and cocoa powder relative to the cocoa bean price.Barry Callebaut recently said in a statement, "For the second half of the fiscal year we expect the global chocolate market to continue to slowly recover and the combined cocoa ratio to improve,”
  4. Given the number of large Swiss chocolate business the strength of the Swiss Franc may impact those companies’ sales. Conversely this should impact non-Swiss companies.
  5. The chocolate industry is heavily fragmented with the top seven companies accounting for less than 60% of the total market. This means takeover activity is ever present in the chocolate industry.

Chocolate Companies You Can Invest In North America


Here are four American company you can invest in that are in the chocolate business.


Hershey Co.

Hershey Co. trades on the NYSE with the symbol HYE. Hershey has a sentimental spot for most Americans, as it is the largest chocolate manufacturer in North America. Hershey was founded in 1894 with its favored Hershey's Kisses invented back in 1901.

In 1988 Hershey's acquired the chocolate business from Cadbury's from the Peter Paul merger of 1978. Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name. However the chocolate has been manufactured by Hershey's and can be found in Hershey's chocolate stores next to Hershey branded chocolates.

Key Stock Information for HYE as of May 31, 2010

  • Last Price: 46.84
  • 52wk high: 48.75
  • 52wk low: 33.70
  • EPS: 2.21
  • PE: 21.20
  • Dividend: 1.28
  • Yield: 2.735
  • Market Cap: 7.79 b

Kraft Foods Inc.

Kraft Food Inc. trades on the NYSE with the symbol KFT. Kraft Foods became a significant global player in the world’s chocolate market when after taking over Cadbury PLC. Cadbury approved a revised offer from Kraft Foods On January 19, 2010. The deal valued Cadbury’s confectionery business at £11.5 billion ($19.5 billion US).

Cadbury plc was a quintessential British company. The London based confectionery and Beverage Company was founded in 1783. Before the takeover Cadbury was the second-largest confectionary company globally behind the combined Mars-Wrigley.

Some of Cadbury’s leading brands include;

  • Cadbury drinking chocolate,
  • Cadbury Dairy Milk,
  • Cadbury Crème Egg
  • Clorets.

Key Stock Information for KFT as of May 31, 2010

  • Last Price: 28.61
  • 52wk high:. 31.09
  • 52wk low: 24.80
  • EPS: 2.74
  • PE: 10.40
  • Dividend: 1.16
  • Yield: 4.0559
  • Market Cap: 49.86 b

Tootsie Roll Industries

Tootsie Roll Industries trades on the NYSE with the symbol TR. Tootsie Roll Industries is the manufacturer of an American icon, the Tootsie roll. Some of Tootsie Roll Industries favorite chocolate brands include;

  • Tootsie Rolls and Tootsie Pops
  • Andes Chocolate Mints
  • Sugar Daddy and Sugar Babies caramels
  • Cella's chocolate-covered cherries

Key Stock Information for TR as of May 31, 2010

  • Last Price: 25.04
  • 52wk high: 28.49
  • 52wk low: 21.19
  • EPS: 0.46
  • PE: 54.30
  • Dividend: 0.32
  • Yield: 1.278
  • Market Cap: 922.93 m

Rocky Mountain Chocolate Factory Inc.

Rocky Mountain Chocolate Factory Inc. trades with the symbol RMCF on the NASDAQ. Rocky Mountain Chocolate Factory’s home is in Durango, Colorado. The company is relatively new, having been founded in 1981. Rocky Mountain Chocolate Factory has over 300 franchise locations in 40 of America’s states. Internationally it has franchises in Canada and the United Arab Emirates.

The Company says it typically produces approximately 300 chocolate candies and other confectionery products. These products include many varieties of clusters, caramels, creams, mints and truffles.

Key Stock Information for RMCF as of May 31, 2010

  • Last Price: 9.29
  • 52wk high: 10.26
  • 52wk low: 7.50
  • EPS: 0.58
  • PE: 15.70
  • Dividend: 0.40
  • Yield: 4.3956
  • Market Cap: 54.88 m


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Chocolate Companies You Can Invest In Europe


Here are three European companies you can invest in that are in the chocolate business. All three selected are based in Switzerland.

Nestle

Nestle trades under the symbol NESN.VX. Nestle is a true conglomerate, with business units including Food and Beverage, Pharmaceuticals, Nestle Waters and Nestle Nutrition. Nestle is one of Switzerland’s largest companies but most of us know it for it’s chocolates. Nestle divides its products into the following;

  • Powdered and liquid beverages
  • Water
  • Milk products and Ice cream
  • Nutrition
  • Prepared dishes and cooking aids
  • Confectionery
  • PetCare
  • Pharmaceutical products

Some investors may be interested to know Warren Buffet’s Berkshire Hathaway has a significant Nestle position in it’s portfolio.

Key Stock Information for NESN.VX as of May 31, 2010

  • Last Price: CHF 52.40
  • 52wk high: CHF54.65
  • 52wk low: CHF38.24
  • EPS: 3,25
  • PE: 20.40
  • Dividend:
  • Yield: 3.06
  • Market Cap: CHF 182,279.91


Chocoladefabriken Lindt & Spruengli AG

Chocoladefabriken Lindt & Spruengli AG trades under the symbol LISP.S Chocoladefabriken Lindt & Spruengli AG is also a Swiss company; do you see a trend here? Chocoladefabriken Lindt & Spruengli AG is known for its premium chocolate. You may be familiar with the brands,

  • Caffarel,
  • Ghirardelli,
  • Hofbauer,
  • Kuefferle
  • Lindt.

Premium chocolate accounts for 25% of the total chocolate market estimated at SF38bn. Lindt has strong market positions in Europe, and in North America where almost 30% of its sales originate. The Company has eight manufacturing plants worldwide, six in Europe and two in the United States. Chocoladefabriken Lindt & Spruengli AG has announced earnings expectations for the financial year 2010. They expect substantially higher growth of 5% - 7% and an operating result (EBIT) of CHF 300 million - CHF 340 million.

Key Stock Information for LISP.S as of May 31, 2010

  • Last Price: CHF 2,511.00
  • 52wk high: CHF 2,586.00
  • 52wk low: CHF 1,906.00
  • EPS: -25.56
  • PE: 32.22
  • Dividend: No Dividend Past Quarter
  • Yield:
  • Market Cap: CHF 6,225.95


Barry Callebaut AG

Barry Callebaut AG trades under the symbol BARN.S. Barry Callebaut is another Switzerland based company; it has recently made the news for it’s chocolate flavanols enhanced Chocolate bars. Barry Callebaut is the world's largest chocolate manufacturer. Barry Callebaut AG manufacturers chocolate for the likes of market leaders Nestle and Hershey.

In 2009 Barry Callebaut AG saw a declining global chocolate market affect earnings. They have seen a volume pick-up in their growth markets since. However this volume was offset by high cocoa prices and unfavorable shifts in the Swiss Franc.

Key Stock Information for BARN.S as of May 31, 2010

  • Last Price: CHF 700.00
  • 52wk high: CHF724.00
  • 52wk low: CHF539.46
  • EPS: 0.99
  • PE: 55.70
  • Dividend: No Dividend Past Quarter
  • Yield:
  • Market Cap: CHF 3,580.59


Know Your Risks In The Chocolate Business

I have chosen seven companies here that may satisfy a chocolate investment. Three of the companies are Swiss based and four American based. Though of that the Cadbury component of Kraft Foods is U.K. based. I have tried to give a brief introduction to the merits of each company and the risks of the chocolate business. However this is but a basic introduction and not a recommendation to buy or sell the stocks.

Please consult with your trusted financial advisor on any decision you make investing in the chocolate business. You need to temper the free radicals, investing in the chocolate business thoughtfully not let them control you. After all the research and you don't find a suitable investment in the chocolate business? You still always have chocolates and they come in many shapes and sizes.


History of Chocolate

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Chocolate: History, Culture, and Heritage
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Chocolate: Pathway to the Gods
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Comments on Investing in the Chocolate Business

Hmrjmr1 profile image

Hmrjmr1 Level 3 Commenter 24 months ago

Great analysis Billy, loaded with useful info.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Thanks Hmrjmr1, I figured we needed something other than European debt problems and the BP oil spill to change focus for a bit, what better than chocolates?

drbj profile image

drbj Level 8 Commenter 24 months ago

It's much more soothing, Billy, to read about chocolate. Even your graphic above has a positive soothing effect on me. I would write a longer comment but I have to run to the store - my chocolate stash is empty!

TroyM profile image

TroyM Level 1 Commenter 24 months ago

Agree, great info. Choc lover here, too!

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Thanks drbj, hope you got what you wanted down at the store, those dark chocolate flavanols you crave. :)

stars439 profile image

stars439 Level 7 Commenter 24 months ago

Wonderful hub. Your information sounds very logical and sinceable. God Bless You.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Troy thanks for your comments - good to see another chocolate lover :)

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Thanks stars439 - of course logic doesn't always work out in investments though :(

David Stone profile image

David Stone Level 1 Commenter 24 months ago

Great stuff, Billy. I loved this one.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Thanks for your feedback David

sheila b. Level 4 Commenter 24 months ago

Who makes Snickers? I know they're the best-selling candy bar. Otherwise, all I know about chocolate is if it's dark chocolate, thank you, yes, I'll have some.

CYBERSUPE profile image

CYBERSUPE 24 months ago

Oh ! You know how to get to a guy. Who does't like chocolate and lots of it ? Where did you get the chocolate picture? I am looking for a free photo source. Have a nice day.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Sheila b Mars makes Snickers. From their website;

Snickers- The world's biggest selling candy bar. Simple as that

Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® quickly became one of the planet's favorite treats after its introduction in 1930. And it is still at the top, 75 years later.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Cybersupe thanks for your feedback. Chocolates are hard to beat. I got the chocolate picture off a blog - I will dig it out. There are many sources, you need to acknowledge them also the flickers etc and different forums you will find some.

Alison Graham profile image

Alison Graham Level 2 Commenter 24 months ago

As a self confessed chocaholic, would this be a question of putting my money where my mouth is? Great Hub, thanks for all the useful information.

GusTheRedneck profile image

GusTheRedneck Level 6 Commenter 24 months ago

b.a.d. - One is tempted to comment that this article gives sweet advice.

Gus :-)))

lefseriver profile image

lefseriver 24 months ago

I need a couple more Hershey's Bliss. thanks.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Alison well put - I guess it is and I thought well if you lose on the market at least it was for a good cause - chocolate :)

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Gus - a very tasty response :)

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

I can't blame you for that lefseriver!

devsir profile image

devsir 24 months ago

HUB Full With Chocolaty INfo. NIce HUb.

Micky Dee profile image

Micky Dee 24 months ago

I've started collecting chocolate!!! Billy- we have a wonderful chocolate shoppe right here down the street. A local church stated how fortunate that God had helped install this delicious interprise right here in this tiny town! Chocolate is poured into sheets and the finished product can be "Pecan Bark", "Almond Bark", "Rocky Road Bark", ...

When you buy it - do not refrigerate it. It will lose it's creamy-ness! At least we are warned! Hmmmm!

one2get2no profile image

one2get2no Level 4 Commenter 24 months ago

Well thought out analysis Billy..and I do so love chocolate.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Devsir thanks for commenting - glad you like the chocolate agenda :)

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Micky Dee great to hear God has intervened to get a new chocolate shoppe your way - all that extra energy for your bike rides :)

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

one2get2no thanks for your comments - looks like all the chocolate lovers are coming out of the woodwork.

Dave Mathews profile image

Dave Mathews Level 7 Commenter 24 months ago

Go for it Chocolate is marvellous. the more stronger the quality of chocolate the more the benefit.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Dave excellent point the higher the cocoa percentage the better - i.e. the darker the better for you.

Sandyspider profile image

Sandyspider Level 1 Commenter 24 months ago

No doubt about it, chocolate is big business.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Sandy you are right it is a big busy and profitable too. Lets hope the health angle is true and not just a marketing ploy. Either way it still tastes great.

Nellieanna profile image

Nellieanna Level 8 Commenter 24 months ago

I agree! A lighter, tastier focus is a welcome relief! Too bad the "spill" isn't chocolate. hehe. Well - I've tried to tame my chocolate yen most of my life, and now I learn it's healthy! I don't mind admitting I indulge! yum yum!

Thanks for another of your well-organized articles, Billy - not to mention for the welcome de-pressurizing.

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Nellieanna thanks for your comments and it is never too late to enjoy that chocolate. :)

emma.bradley profile image

emma.bradley 24 months ago

Nice hub. :)

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Thanks for your feedback Emma

Rismayanti profile image

Rismayanti 24 months ago

informatife hub..thank you

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Rismayanti thank you for your comments.

habee profile image

habee Level 7 Commenter 24 months ago

I could really sink my teeth into this!

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Now that's the spirit Habee :)

HappyHer profile image

HappyHer 24 months ago

Great hub. I should buy some stock in chocolate, as much of it as I eat, I'm sure I'd well support my own investment!

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Happy Her - thats the kind of thinking that got me researching if investing in chocolate had potential. It might be worth checking out if shareholders get discounts!

creativeone59 profile image

creativeone59 Level 4 Commenter 24 months ago

Thank you Billy, for such valuable information on chocolate, thank you so much for sharing. Godspeed. creativeone59

billyaustindillon profile image

billyaustindillon Hub Author 24 months ago

Thanks creativeone59 - you know a wise one said to me once 'Too much chocolate is not enough' :)

terixf profile image

terixf 23 months ago

What a sweet little deal to find investment opportunities in chocolate. Some days I feel like I could support the whole industry myself! Maybe I'll buy the stock and drive it up! =)

billyaustindillon profile image

billyaustindillon Hub Author 23 months ago

Terixf I know how you feel. There are days when I must admit I eat the recommended dose. :)

Marissa-eToro Forex 23 months ago

Very interesting to see how it is broken down by the company. Very interesting. Thanks for sharing.

billyaustindillon profile image

billyaustindillon Hub Author 23 months ago

Marissa thanks for your feedback.

Rose Kolowinski profile image

Rose Kolowinski 23 months ago

You are making me hungry for chocolate and there's none in the house! I didn't realize Nestle was a Swiss company. Learn something new everyday! Thanks for an interesting hub.

billyaustindillon profile image

billyaustindillon Hub Author 23 months ago

Rose thanks for visiting - yes NEstle is one of the Swiss powerhouses - you will be surprised who and what they own.

coeline profile image

coeline 23 months ago

very informative hub! keep them rolling...

billyaustindillon profile image

billyaustindillon Hub Author 23 months ago

Thank you for your feedback Coeline - I need to go roll out some chocolate free radicals as we speak.

katiem2 profile image

katiem2 23 months ago

I like the way you think about chocolate, it is a great antioxidant and I for one would love to invest in the chocolate business. :)

billyaustindillon profile image

billyaustindillon Hub Author 23 months ago

Katie I agree I think the downside to chocolate demand is limited. The key to investing in the chocolate business is all to do with timing though I think.

Springboard profile image

Springboard Level 5 Commenter 22 months ago

Again, who can argue with chocolate? Very informative and well done analysis. Rocky Mountain Chocolate is a company I've never heard of, and since I LOVE small caps and new and innovative companies, I'm going to be taking a closer look at this one.

Incidentally, I was going to mention two things. One, on the Kraft thing, don't forget that Cadbury is also in the soda business via Cadbury-Schweppes, and I think you know where I stand on the soda business right now. It looks good to me. I think Kraft is an attractive company anyway, and for quite a few reasons, even if it is a bit of a sleeper. It's got solid performance, howeverm and I think is a good place to park a few bucks for a little while.

As to Nestlé, it trades on the OTC under symbol NSRGY. Just thought I'd point that out, as its easier to trade—it's basically an over-the-counter ADR.

Again, great stuff.

billyaustindillon profile image

billyaustindillon Hub Author 22 months ago

Springboard thanks for your input. Very good point on Cadburys and the soda business. Remember. Your hub on Coca Cola is excellent and worth checking out people! On the European stocks I like to trade them overseas if I can for greater liquidity - but that looks looks pretty deep as an ADR. Rocky Mountain Chocolate could be a takeover candidate also.

MFB III profile image

MFB III 22 months ago

how good is that, to free oneself of free radicals simply by indulging in the sweet bliss of a dark chocolate kiss. I will start right this minute, and finish this comment with a slightly brown smile and a much sweeter and healthier disposition,.....MMMMMMMMMMM thanks for the guilt free snack..lol~~~MFB III

billyaustindillon profile image

billyaustindillon Hub Author 22 months ago

My pleasure MFB III - nothing like a bit of dark chocolate decadence to fix those free radicals.

emergencyresponse 22 months ago

Already a consumer, may as well invest :)

Thanks for the info!

billyaustindillon profile image

billyaustindillon Hub Author 22 months ago

emergencyresponse at least you can say you are familiar with the product. :)

Rob 18 months ago

I'm ignorant in this area!

How does one invest in a company listed in a foreign market, like the Swiss Chocoladefabriken Lindt & Spruengli?

Thank you!

billyaustindillon profile image

billyaustindillon Hub Author 18 months ago

Rob you can either open account with an international broker or trader the ADR which is a replica of the stock from the Swiis exchange in US dollars. The ADR is more thinly traded but is on the US market.

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